You’re Not Going to be a Professional Blogger, Regardless of What the Wall Street Journal Tells You
The sidebar to “Early Transition to Blog Pro” claims:
Salary range: According to Henry Copeland, founder of BlogAds.com, a Web advertising concern based in Carrboro, N.C., self-employed bloggers in 2007 took in between $2,000 and $10,000 a month from ad sales.
I’d love to see what those numbers are based on, how Copeland defines self-employed, and so forth, especially since the numbers come from a person with an interest in making them appear high.
The “Henry Copeland” in question here is the founder of the blog advertising system called “Blogads.” Henry once told me that Daily Pundit had the honor of running the very first Blogad ever to appear, so I may be biased, but I have never had any reason to believe that Henry either cooked his survey books, or was otherwise dishonest.
I’d be more inclined to question how this quote, supposedly by him, was obtained - especially the context in which it was discovered.
That said, the general thrust of the article is correct - almost nobody makes any significant (significant=>$30/day) money from blogging income alone. If you use your blog to sell something, that may be a different story - but then, of course, you aren’t really making money from blogging, you are making money from something else that you use your blog to advertise. (via Instapundit).
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Why does it matter? I’m having a hard time understanding the distinction. If you run blogads, you’re a pure blogger, but if you sell anything yourself, as IMAO does (tee-shirts, mugs, etc.) you’re not?
As I type this, I’m looking at an ad for your book, Inner Circles. Does that mean your post title is true? Say it ain’t so, Bill.
The distinction he’s making isn’t between types of people, or even types of blogs. It’s simply a distinction between types of income streams.
If I understand Quick correctly, a more formal restatement of his paragraph would be
I was confused by the post title too, though. I didn’t think deer even read blogs. I guess it’s some sort of advanced hunting trick; once you’re as experienced as Bill Quick, you’re sure to be rolling in doe…
Bill could have said he was doing it for the clams. But a blogger who clams up won’t be rolling in the clams. Not that you’d want to roll in clams; they’d pinch something awful.
Big Bucks and “rolling in doe…”.
Very good Caley, very good.
She’s sneaky like that, our Cayley….