Dumb…Well, You Know What
July 2nd 2008 Media, Dumbasses

LA Times to cut 250 jobs, including 150 news jobs: Financial News - Yahoo! Finance

LOS ANGELES (AP) — The Los Angeles Times plans to cut 250 positions, including 150 jobs in the print and online news departments, amid a continuing industrywide slump in ad sales, the paper’s editor said Wednesday.

The decline in advertising, fueled by a weak real estate market, has boosted the copy-to-ads ratio above the industry target of 50-50, giving readers more stories than they can digest, while the paper competes for attention with the Internet and TV, editor Russ Stanton said.

Hilarious. If you have more content than ads, it is too much for readers to digest.

I haven’t read a dead tree rag as a regular thing in nearly eight years, but those of you who still do, please tell me: Are you motivated to buy primarily because of the ads?

As to the subject of the article, all I can say is the ever more rapid and obvious circling of the drain on the part of the LAT fills me with glee and mounting anticipation of its inevitable demise.

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-Bill Quick







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