September 13, 2007 — WASHINGTON - The New York Times dramatically slashed its normal rates for a full-page advertisement for MoveOn.org’s ad questioning the integrity of Gen. David Petraeus, the commander of U.S. forces in Iraq.
As usual, the mainstream media ignores the blogger who first broke this story.


Read the comments for that posting. A few people who have worked or currently work in advertising say that 60% is a very sweet discount but not unusual. quoting one Jason Van Steenwyk:
“I’ve been a media buyer for a small ad agency for the last year. I never pay rate card for half or full page, other than in certain special supplements to magazine issues. 60% off is a sweet deal, but not unprecedented, though. I’ve been able to get that discount for clients as well, on a number of occasions.”
In short, if their current advertisers are paying a lot more than this, this news will give them more power to squeeze the NYTimes for lower rates. If not, then there is no real news.
I like your take, Bill. I hope it is correct.
Anything that further squeezes the Sulzberger bottom line is A-OK with me.
Respectfully, I suggest that the NY Post may not have seen the blog report on this, for two reasons.
1. The NY Post is not very knowlegable of blogs and seems to disdain them, unlike the Daily News, which links to a variety of blogs on it’s op-ed page most days.
2. The Post is always looking for ways to embarass or harass the Times, in the mistaken belief that they are David fighting Goliath, when the reality is that without Murdoch’s subsidy the Post would have closed several years ago. I suspect that one of the writers at the Post got this idea on their own and went ahead with it.
I buy all three papers every day, and consider the Times to be the best for news, when they aren’t on one of their crusades. Their Science Times on Tuesdays convinced me some years back to get a medical test that saved my life. Your mileage may vary.
Don, I feel that once upon a time the Times was a great paper, but its bias has so corrupted the entire paper - even the business side (huge discounts to leftist advertisers, conservative ads flatly refused) that it’s well nigh impossible these days to discount for the bias and come up with something that might be accurate.
For instance, today, if the medical advance that saved your life had been discovered by a noted conservative, the Times might very well have ignored it - or done a piece on it that so mocked it you would never have thought to take the test in the first place. After all, every Timesman knows that conservatives are too stupid to do valid science.
Once upon a time, 20 years or so ago, I, way down here in NC, subscribed to the NYT. I didn’t agree with their positions on much of anything. But, their reporting was good, their opinions expressed well, and I could count on the Times to keep me informed of world events. It was, without question I believe, the finest newspaper in the world.
It all changed, to the point I could not trust the Times to tell me the truth. I could not trust the Times to report any news or events that might discredit their editorial viewpoint. The paper is simply one big editorial now. All news is sent throught the filter to determine how the news can be made to fit the narrative, how the facts can be twisted to fit the narrative, and barring that, ignore the story or fabricate something. Even the editorial page is no longer honest. Their writers are not honest. The mistakes, when pointed out to the Times, are always made in one direction. Mistakes would be random. When they are not, they are not mistakes.
One of the reasons I still buy the NY Times is that they still run a lot of interesting articles that the not-fit-for-bird-cages in my client’s area, is the worst excuse for a newspaper that I’ve seen in 20+ years on the road.
I buy 4 papers per day, the 3 mentioned in my original comment and the Syracuse Post Standard(only for the comics-they are to the left of the Times) and surf the net at both work and at the apt I rent during the week in Watertown.
I can discern the BS coming from the papers with the help from blogs such as this; DP is the first site I read when I log on at the client.
All the newspapers have gone the way of the Times, as far as mixing their news with their opinions; I’m not enough of a newspaper historian to determine if this is a new trend or not.
And I NEVER watch tv. Life is too short to watch most of what passes for entertainment. Nor do I go to the movies, because I frankly can’t stomach the gore.
I DO enjoy your site, and it makes a good balance to the newspapers.
I check out the NY Times every morning..I like to keep abreast of what the enemy is thinking…
Speaking of TV:
I have DirectTV, which I guess I like, though it’s no less expensive than all the others. Like you, however, even with 6,387 channels available to me, I watch very few of them. The Food Network, mostly for Iron Chef. The history channels occasionally. Law and Order, because all Fred supporters sign a blood oath to do so.
But I find my receiver is most often turned to the XM radio channels, where I listen to 40s, 50s, 60s, and 70s music, and the Jazz channels, especially Real Jazz, which makes a fine aural background for my fifties-style furnishings.
Right now I’m listening to Woody Shaw tootle away at “Solid.”